The TRUTH about growing a personal brand👉🏽IS NOT WHAT YOU THINK.
When I talk about branding you might automatically assume I mean a LOGO or fancy font package with all the hip new muted tones of the season.
Is this branding? 🤷🏼♀️Sure, like 20% of branding. It has very little to do with surface aesthetics and that might be keeping you all wrapped up in the WRONG THING👏🏼
Branding is the story that is told about you when you're not in the room. Your brand is how others FEEL about you.
The REAL YOU.
So if you're hitting some knock off, perfected, photoshopped version of you, it's confusing to the audience who could one day buy from you.
So branding is just "Be yourself"??
Sort of... Be MORE of your brilliant badass self.
This time last year my brand was fire 🔥
I was hitting new milestones, growing quickly AND leaving out a fundamental part of my identity.
I'm hella funny. But in like a freaky, sarcastic, female version of Jim Carrey (who Ironically I find annoying) kinda way...
And I was afraid. I was scared that if I showed you my WEIRD you would judge me. And then some beautiful humans signed in to my group coaching program and they got the real me... cuz you can't hide that ish from people LIVE.
And they loved my freaky ways.
You will repel the people who are not for you AND magnetize the humans who get your particular brand of weirdo.
Both are REALLY REALLY GOOD.
Stop wasting your time wondering if "they'll" judge you. Let your brand do it's thing by becoming MORE YOU.
And if your branding leads you down the path of "Times New Roman or Georgia", just know that that matters exactly zero as much as your freaky self being real.
Spend more time working on YOU boo 👻
Ps: this mural is my passion project. And I’m 💯 wearing pjs in this picture. Because F perfection.